Adding an Email Sign Up Form to Facebook
Our 2010 Email Marketing Industry Census found that more than a third of companies (37%) are using email to encourage the sharing of content on social networks, and just under a third of companies (31%) say they are planning to do this. However this just doesn’t have to be a one way relationship; Facebook has a great little tool that allows you to host email signup forms on your fan pages also. Instructions on this can be found below.
Add the Static FBML app to your page
You will need to have access to the Facebook Static FBML app in order to do this; simply type Static FBML into the Facebook search box and choose ‘Static FBML’.
Once you are on the page, on the left hand side of this screen select the link ‘Add to my page’, a pop-up box will ask you which fan page you would like to add this to and select ‘Add to Page’ next to the relevant one.
Adding your Sign Up Form
Now, go to your page and select ‘Edit Page’ from the left hand menu, this will provide you with a number of options; choose the edit link under FBML
You are now presented with a box that you can copy and paste your subscription form HTML code into.
If you currently have a form created by Adestra, contact us here or if you would like to have one setup, you can get in touch with us here. Once you have the code, simply copy and paste into the box and choose Save changes.
Add as a Tab to your Fan Page
Finally, go back to your fan page. If your sign up tab is not already there, choose the “+” symbol next to your tabs and select the form you have just created. People now the option to sign up to your emails direct from Facebook.
Andrew Abram, Client Strategy Consultant
