Adestra

If yes, you’re among a growing trend of people who are logging on and downloading their email via a mobile phone. A study conducted by MarketingSherpa indicates 64% of key decision makers access their emails on a mobile platform. This trend is further supported by the fact that 36.4 million smart phones were sold in Q1 of 2009 worldwide (Gartner.com), principally indicating a large user base capable and willing to make use of mobile email access.

At present the majority of marketers are not fully optimising their emails for cross platform devices and as a result performance is hampered. With the increase of mobile usage, content creators will increasingly need to be aware of current and future device’s limitations, namely the lack of screen real estate and resolution.

The latest Smartphone’s are getting better at handling HTML, and showing images however there are a large proportion that are still unable to do so. The rendering of such emails may mean the difference between a client reading and interacting with the email or merely deleting the email, consequently losing any chance of an interaction.

To overcome the issues discussed above, there is a function within MessageFocus allowing you to create a mobile friendly version of your email. The main benefits of which; allow key messages to be delivered without unnecessary information leading to increased levels of performance.

If you require any further advice please contact your strategy consultant or email us moreinfo@adestra.com

Tags: #email, #emailmarketing, #mobile

This entry was posted on Friday, August 28th, 2009 at 4:28 pm and is filed under Relevance, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.