Adestra

Recently I attended the Webtrends Engage conference and one of the most interesting questions that came up was should you let your customers opt in to relevance?

With today’s technology you can easily integrate any ESP with analytics vendors, most free vendors like Google Analytics will not let you track PII but when you are at a level to start harnessing the power of your data and are ready to take the step to an enterprise analytics vendor like Webtrends and Omniture you really can track everything.

But before you do this with automatic retargeting campaigns  should you let your customers opt in for these higly relevant emails or campaigns?

I am not talking about opting in for email marketing as I am sure that before you get here you have already fined tuned your confirmed opt in experience for email marketing.

My question is more… should you let your users opt in for relevance?

All comments and feedback are welcome here.

Fred Wahlqvist, Partnerships and solutions