Posts Tagged ‘acquisition’

Email Marketing Census 2010

Tuesday, February 2nd, 2010

Econsultancy and Adestra annual email marketing census has just been launched,  as always it will cover email marketing topics such as  Use of email services, Email marketing budgets,  ROI and effectiveness, Email Integration and Deliverability.

To take part all you will have to do is fill in the Email marketing Census 2010 survey, at the end of the survey you will also get the chance to fill in your details to get your own free copy (worth £150).

Adestra will hold a breakfast briefing in March where we will discuss the latest hot topics and best practice for email marketing for 2010, if you are interesting in taking part of that please feel  free to fill in your details on our contact us page.

Finally we would like to thank the Linus plus the team at Econsultancy and everyone else that has taken part in the 2010 Econsultancy and Adestra email marketing census, if you would like to stay up to date on these hot topics please subscribe to our RSS feed and/or newsletter to make sure that you receive the latest news.

Is there a future for acquisition using email marketing?

Tuesday, July 29th, 2008
Marketing to third party lists does not perform as well as to your own lists. Add to this more frequent delivery problems, and many email marketers are questioning whether they should be using external data at all.
This entry gives guidelines to using third party lists successfully.
Read it on eConsultancy’s web site here
Henry Hyder-Smith, MD

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