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	<title>Adestra &#187; Strategy</title>
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	<description>Digital Marketing that delivers results</description>
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		<title>Gmail moves the goalposts for email marketing!</title>
		<link>http://blog.adestra.com/topic/deliverability/gmail-moves-the-goalposts-for-email-marketing/</link>
		<comments>http://blog.adestra.com/topic/deliverability/gmail-moves-the-goalposts-for-email-marketing/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:26:02 +0000</pubDate>
		<dc:creator>Rob Hunter</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Googlemail Gmail Priority inbox]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=911</guid>
		<description><![CDATA[It’s been on the cards for a while but at last Google has kick-started the move to response based email delivery. While this may strike fear into the hearts of some marketers it should, in my opinion, be considered a good thing for the industry.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Testing really does work</title>
		<link>http://blog.adestra.com/topic/strategy/testing-really-does-works/</link>
		<comments>http://blog.adestra.com/topic/strategy/testing-really-does-works/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 15:39:57 +0000</pubDate>
		<dc:creator>Jenna Lovell</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=841</guid>
		<description><![CDATA[In a recent meeting with a client, they wanted to know what to do in order to improve their open rates, my suggestion was to test. As everyone’s recipient base is different, there is no one rule fits all answer, the only way to find out is to test what works for your recipients.
The client [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adestra TFM&amp;A 2010 seminar video is online now</title>
		<link>http://blog.adestra.com/news/adestra-tfma-2010-seminar-video-is-online-now/</link>
		<comments>http://blog.adestra.com/news/adestra-tfma-2010-seminar-video-is-online-now/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 16:55:25 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=772</guid>
		<description><![CDATA[We recently presented our case study &#8220;How to win back lost customers and get them spending again through intelligent data driven email marketing&#8221; at TFM&#38;A.
For those of you who didn&#8217;t manage to see us here&#8217;s the video﻿
]]></description>
		<wfw:commentRss>http://blog.adestra.com/news/adestra-tfma-2010-seminar-video-is-online-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viral Email Marketing – Dynamic ways of getting new subscribers</title>
		<link>http://blog.adestra.com/topic/data/viral-email-marketing-%e2%80%93-dynamic-ways-of-getting-new-subscribers/</link>
		<comments>http://blog.adestra.com/topic/data/viral-email-marketing-%e2%80%93-dynamic-ways-of-getting-new-subscribers/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 16:41:08 +0000</pubDate>
		<dc:creator>Andrew Abram</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=763</guid>
		<description><![CDATA[Whilst we all feel the need to have a forward to a friend (FTAF) link on our email, are we doing enough to get those who are forwarded the email subscribed to our emails? Clearly if someone has taken the time out to think a friend or colleague would be interested in your content then [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/topic/data/viral-email-marketing-%e2%80%93-dynamic-ways-of-getting-new-subscribers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is the use of email for acquisition really dead?</title>
		<link>http://blog.adestra.com/topic/data/is-the-use-of-email-for-acquisition-really-dead/</link>
		<comments>http://blog.adestra.com/topic/data/is-the-use-of-email-for-acquisition-really-dead/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 16:42:33 +0000</pubDate>
		<dc:creator>Reena Mistry</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=759</guid>
		<description><![CDATA[Last month I presented at the B2B Marketing Magazines email excellence seminar, and this debate popped up again.  Adestra commented on this very subject in 2008 on the E-consultancy blog but how much has actually changed since then?
It is true that email results for acquisition are still substantially lower than for retention emails, and load [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Census 2010</title>
		<link>http://blog.adestra.com/topic/deliverability/email-marketing-census-2010/</link>
		<comments>http://blog.adestra.com/topic/deliverability/email-marketing-census-2010/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 10:41:04 +0000</pubDate>
		<dc:creator>Fredrik Wahlqvist</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Topics]]></category>
		<category><![CDATA[#emailmarketing]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[census]]></category>
		<category><![CDATA[e-consultancy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=738</guid>
		<description><![CDATA[Econsultancy and Adestra annual email marketing census has just been launched,  as always it will cover email marketing topics such as  Use of email services, Email marketing budgets,  ROI and effectiveness, Email Integration and Deliverability.
To take part all you will have to do is fill in the Email marketing Census 2010 survey, at the end [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top tips from our trainer&#8230;</title>
		<link>http://blog.adestra.com/topic/data/top-tips-from-our-trainer/</link>
		<comments>http://blog.adestra.com/topic/data/top-tips-from-our-trainer/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 11:21:29 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=710</guid>
		<description><![CDATA[You don’t need to be a whiz at HTML code to create emails nowadays. Like in our platform MessageFocus there are editors that you can use to create nice looking campaigns without the hassle of learning how to bold text or change text to a specific branded colour.
But have you ever thought about learning some [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avoiding spam filters</title>
		<link>http://blog.adestra.com/topic/deliverability/avoiding-spam-filters/</link>
		<comments>http://blog.adestra.com/topic/deliverability/avoiding-spam-filters/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 11:53:48 +0000</pubDate>
		<dc:creator>Jenna Lovell</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=721</guid>
		<description><![CDATA[Spam filters are the bain of any email marketers life; I am constantly getting asked, ‘why is my email getting considered as junk’.
It is harder than ever to get legitimate email messages successfully delivered, this is hardly surprising when according to Symantec 87% of emails sent in October 2009 were spam. Therefore filters are increasingly [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/topic/deliverability/avoiding-spam-filters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t let poor delivery companies ruin your customer experience!</title>
		<link>http://blog.adestra.com/topic/deliverability/don%e2%80%99t-let-poor-delivery-companies-ruin-your-customer-experience/</link>
		<comments>http://blog.adestra.com/topic/deliverability/don%e2%80%99t-let-poor-delivery-companies-ruin-your-customer-experience/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 16:42:41 +0000</pubDate>
		<dc:creator>Rob Hunter</dc:creator>
				<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[#emailmarketing]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=699</guid>
		<description><![CDATA[@econsultancy have just posted an interesting article http://bit.ly/4Qz9H1 on a recent Which? report on poor customer experiences relating to product delivery. I expect that we have all, at some point in our lives had issues with delivery companies leaving things on show, damaging items in transit or having completely inflexible delivery processes.
Personally when this has [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/topic/deliverability/don%e2%80%99t-let-poor-delivery-companies-ruin-your-customer-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should you let your customers opt-in for Relevance?</title>
		<link>http://blog.adestra.com/topic/data/should-you-let-your-customers-opt-in-for-relevance/</link>
		<comments>http://blog.adestra.com/topic/data/should-you-let-your-customers-opt-in-for-relevance/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 12:26:32 +0000</pubDate>
		<dc:creator>Fredrik Wahlqvist</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[#email]]></category>
		<category><![CDATA[#emailmarketing]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[opt in]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=659</guid>
		<description><![CDATA[Recently I attended the Webtrends Engage conference and one of the most interesting questions that came up was should you let your customers opt in to relevance?
With today’s technology you can easily integrate any ESP with analytics vendors, most free vendors like Google Analytics will not let you track PII but when you are at [...]]]></description>
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		<slash:comments>0</slash:comments>
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