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	<title>Adestra &#187; Results</title>
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	<description>Digital Marketing that delivers results</description>
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		<title>Re-activation campaign; are there a large number of inactive recipients on your email list?</title>
		<link>http://blog.adestra.com/topic/deliverability/re-activation-campaign-are-there-a-large-number-of-inactive-recipients-on-your-email-list/</link>
		<comments>http://blog.adestra.com/topic/deliverability/re-activation-campaign-are-there-a-large-number-of-inactive-recipients-on-your-email-list/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 15:40:01 +0000</pubDate>
		<dc:creator>Jenna Lovell</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=917</guid>
		<description><![CDATA[Having inactive recipients on your mailing list can not only effect the reporting of your email campaign, but can also lead to deliverability problems; as some ISPs are beginning to use engagement as a metric when looking at the reputation of a sender in order to filter mail.
It might be easier to ignore the recipients [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gmail moves the goalposts for email marketing!</title>
		<link>http://blog.adestra.com/topic/deliverability/gmail-moves-the-goalposts-for-email-marketing/</link>
		<comments>http://blog.adestra.com/topic/deliverability/gmail-moves-the-goalposts-for-email-marketing/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:26:02 +0000</pubDate>
		<dc:creator>Rob Hunter</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Googlemail Gmail Priority inbox]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=911</guid>
		<description><![CDATA[It’s been on the cards for a while but at last Google has kick-started the move to response based email delivery. While this may strike fear into the hearts of some marketers it should, in my opinion, be considered a good thing for the industry.]]></description>
		<wfw:commentRss>http://blog.adestra.com/topic/deliverability/gmail-moves-the-goalposts-for-email-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Testing really does work</title>
		<link>http://blog.adestra.com/topic/strategy/testing-really-does-works/</link>
		<comments>http://blog.adestra.com/topic/strategy/testing-really-does-works/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 15:39:57 +0000</pubDate>
		<dc:creator>Jenna Lovell</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=841</guid>
		<description><![CDATA[In a recent meeting with a client, they wanted to know what to do in order to improve their open rates, my suggestion was to test. As everyone’s recipient base is different, there is no one rule fits all answer, the only way to find out is to test what works for your recipients.
The client [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/topic/strategy/testing-really-does-works/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is the use of email for acquisition really dead?</title>
		<link>http://blog.adestra.com/topic/data/is-the-use-of-email-for-acquisition-really-dead/</link>
		<comments>http://blog.adestra.com/topic/data/is-the-use-of-email-for-acquisition-really-dead/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 16:42:33 +0000</pubDate>
		<dc:creator>Reena Mistry</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=759</guid>
		<description><![CDATA[Last month I presented at the B2B Marketing Magazines email excellence seminar, and this debate popped up again.  Adestra commented on this very subject in 2008 on the E-consultancy blog but how much has actually changed since then?
It is true that email results for acquisition are still substantially lower than for retention emails, and load [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top tips from our trainer&#8230;</title>
		<link>http://blog.adestra.com/topic/data/top-tips-from-our-trainer/</link>
		<comments>http://blog.adestra.com/topic/data/top-tips-from-our-trainer/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 11:21:29 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=710</guid>
		<description><![CDATA[You don’t need to be a whiz at HTML code to create emails nowadays. Like in our platform MessageFocus there are editors that you can use to create nice looking campaigns without the hassle of learning how to bold text or change text to a specific branded colour.
But have you ever thought about learning some [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Preference centres – Give your email subscribers control</title>
		<link>http://blog.adestra.com/topic/results/preference-centres-%e2%80%93-give-your-e-mail-subscribers-control/</link>
		<comments>http://blog.adestra.com/topic/results/preference-centres-%e2%80%93-give-your-e-mail-subscribers-control/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 15:04:03 +0000</pubDate>
		<dc:creator>Andrew Abram</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Results]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=682</guid>
		<description><![CDATA[I had a meeting recently with a client who were looking to improve their unsubscribe process after feedback recentlyreceived from their customers highlighted the fact that some were receiving communications that were not of interest to them. With a big push in list growth a while back, the need to manage the relevance of their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Green Marketing to Increase Online Revenues</title>
		<link>http://blog.adestra.com/topic/data/using-green-marketing-to-increase-online-revenues/</link>
		<comments>http://blog.adestra.com/topic/data/using-green-marketing-to-increase-online-revenues/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 10:37:47 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=565</guid>
		<description><![CDATA[In a case study cited on the Marketing Sherpa website, Chiasso, an American online catalogue site used a Green Marketing strategy to increase their open, click and conversion rates to great effect. Chiasso realised that their customers were becoming increasing environmentally aware, which is why they decided to use green marketing to spearhead a new [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/topic/data/using-green-marketing-to-increase-online-revenues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When shall I send my email campaign?</title>
		<link>http://blog.adestra.com/topic/strategy/when-shall-i-send-my-email-campaign-ra/</link>
		<comments>http://blog.adestra.com/topic/strategy/when-shall-i-send-my-email-campaign-ra/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 13:50:08 +0000</pubDate>
		<dc:creator>Reena Mistry</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=9</guid>
		<description><![CDATA[There are many theories regarding the best days and times to send your email campaigns.  In truth there is no ‘right answer’ but some simple considerations could improve the open, click and all important conversion rate of your broadcasts.
1.        Test and monitor.  Varying send times or split testing your email Campaigns, sending at different times [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/topic/strategy/when-shall-i-send-my-email-campaign-ra/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SIPA Email Marketing Evening:  lessons from the floor</title>
		<link>http://blog.adestra.com/topic/deliverability/sipa-email-marketing-evening-lessons-from-the-floor/</link>
		<comments>http://blog.adestra.com/topic/deliverability/sipa-email-marketing-evening-lessons-from-the-floor/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 11:43:48 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[SIPA]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=6</guid>
		<description><![CDATA[I spoke at a SIPA email marketing network evening with two other speakers from Electric Word and Incisive Media.
A really interesting evening, it was very refreshing to see the comments being made about what work and doesn&#8217;t work reflecting the recommendations we&#8217;ve been making for quite a while.
The main points were
Be relevant, it works:
Target don&#8217;t [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/topic/deliverability/sipa-email-marketing-evening-lessons-from-the-floor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>£9.11 &#8211; the value of an email address?</title>
		<link>http://blog.adestra.com/topic/roi/911-the-value-of-an-email-address/</link>
		<comments>http://blog.adestra.com/topic/roi/911-the-value-of-an-email-address/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 11:49:50 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=17</guid>
		<description><![CDATA[In the latest DMA National Benchmarking report (Q207), all contributing ESPs were asked what value their clients could allocate to an email address.
The average result came to £9.11 &#8211; but how did the DMA come to this figure and is it right to use it to inform your marketing activities?
You can read the post in [...]]]></description>
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		<slash:comments>1</slash:comments>
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