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	<title>Adestra &#187; Press Releases</title>
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	<description>Digital Marketing that delivers results</description>
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		<title>Marketers using social media “in harmony with email” rather than to replace it&#8230;</title>
		<link>http://blog.adestra.com/topic/marketers-using-social-media-%e2%80%9cin-harmony-with-email%e2%80%9d-rather-than-to-replace-it/</link>
		<comments>http://blog.adestra.com/topic/marketers-using-social-media-%e2%80%9cin-harmony-with-email%e2%80%9d-rather-than-to-replace-it/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 10:00:45 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Topics]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=767</guid>
		<description><![CDATA[Marketers are using social media to enhance their email marketing campaigns rather than to replace them, according to new research published by Econsultancy and Adestra today.
The fourth annual Email Marketing Industry Census found that more than a third of companies (37%) are using email to encourage the sharing of content on social networks, and just [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>ADESTRA AND RM SCOOP LEADING INDUSTRY MARKETING AWARDS</title>
		<link>http://blog.adestra.com/press_releases/adestra-scoops-leading-industry-marketing-award/</link>
		<comments>http://blog.adestra.com/press_releases/adestra-scoops-leading-industry-marketing-award/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 14:35:22 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[#adestra]]></category>
		<category><![CDATA[#B2BAwards]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=711</guid>
		<description><![CDATA[Adestra and its client RM were presented the top award in the ‘Best use of data’ category and runner-up for the ‘Best limited budget campaign’ at this year’s B2B Marketing Awards, which took place at the Honourable Artillery Company in London last night.
The email service provider received the top accolades for the outstanding results achieved [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/press_releases/adestra-scoops-leading-industry-marketing-award/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email marketing streamlined with automated remote content pull&#8230;</title>
		<link>http://blog.adestra.com/press_releases/email-marketing-streamlined-with-automated-remote-content-pull/</link>
		<comments>http://blog.adestra.com/press_releases/email-marketing-streamlined-with-automated-remote-content-pull/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 15:13:42 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=691</guid>
		<description><![CDATA[Emails sent by online marketers can now be automatically updated with the latest offers and news updates posted on any website, saving marketers thousands of pounds in wasted time and effort.
Adestra, a leading email service provider (ESP), has just launched the automated ‘Remote Content Pull’ an on-demand feature for MessageFocus, which streamlines the process of [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/press_releases/email-marketing-streamlined-with-automated-remote-content-pull/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Adestra launches product that enables email marketers to easily track conversion rates</title>
		<link>http://blog.adestra.com/press_releases/adestra-launches-product-that-enables-email-marketers-to-easily-track-conversion-rates/</link>
		<comments>http://blog.adestra.com/press_releases/adestra-launches-product-that-enables-email-marketers-to-easily-track-conversion-rates/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 12:22:06 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=678</guid>
		<description><![CDATA[Leading email service provider, Adestra, has launched a unique product that enables users to identify the conversion rates of their email marketing campaigns using any web analytics provider they like. The software, designed by Adestra and integrated into the MessageFocus email platform, is the first of its kind that allows its users to gain end-to-end [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Monitoring the success of email marketing campaigns is the biggest challenge for online marketers today</title>
		<link>http://blog.adestra.com/press_releases/monitoring-the-success-of-email-marketing-campaigns-is-the-biggest-challenge-for-online-marketers-today/</link>
		<comments>http://blog.adestra.com/press_releases/monitoring-the-success-of-email-marketing-campaigns-is-the-biggest-challenge-for-online-marketers-today/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 13:27:36 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=643</guid>
		<description><![CDATA[Tracking conversion rates of email marketing campaigns and improving return on investment (ROI) are the main challenges marketers face this year, reveals Adestra, UK’s leading email service provider (ESP).
Adestra’s latest survey of B2B and B2C marketers reveals that 60% feel that identifying how well their email marketing campaign is working is the biggest challenge for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Deliverabilty</title>
		<link>http://blog.adestra.com/topic/deliverability/deliverabilty/</link>
		<comments>http://blog.adestra.com/topic/deliverability/deliverabilty/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 11:52:48 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=595</guid>
		<description><![CDATA[Although email marketing remains one of the most cost effective marketing medium, thousands of pounds are still being lost every year in the UK online retailing sector due to failed delivery of emails.
According to our latest annual Email Census, on average 10% of email marketing budgets are still being wasted because of failed delivery. However, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Latest research reveals new insights on how marketers are using email to get through these tough times</title>
		<link>http://blog.adestra.com/news/latest-research-reveals-new-insights-on-how-marketers-are-using-email-to-get-through-these-tough-times/</link>
		<comments>http://blog.adestra.com/news/latest-research-reveals-new-insights-on-how-marketers-are-using-email-to-get-through-these-tough-times/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 08:48:58 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=485</guid>
		<description><![CDATA[Henry Hyder-Smith comments
Whether you believe the UK is heading for a deep and long recession, or think that we starting to see the glimmer of a recovery, what is certain is the devastating impact this difficult economic climate is having on many industries, and the digital marketing industry has not emerged unscathed. However, for an [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leading email service provider boosts ROI for online retailer</title>
		<link>http://blog.adestra.com/press_releases/leading-email-service-provider-boosts-roi-for-online-retailer/</link>
		<comments>http://blog.adestra.com/press_releases/leading-email-service-provider-boosts-roi-for-online-retailer/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 09:51:52 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=497</guid>
		<description><![CDATA[Online retailing businesses are benefiting from using Email Service Provider (ESP), Adestra, to deliver unsurpassed deliverability rates and outstanding ROI for their marketing campaigns.
Leading online gifts and gadgets retailer, I Want One Of Those (IWOOT), has seen its return on investment for email marketing soar, as its deliverability rates have increased by over 50% since [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/press_releases/leading-email-service-provider-boosts-roi-for-online-retailer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adestra and Dennis Publishing &#8211; Highly Commended at the IDM BPA Awards</title>
		<link>http://blog.adestra.com/news/adestra-and-dennis-publishing-highly-commended-at-the-idm-bpa-awards/</link>
		<comments>http://blog.adestra.com/news/adestra-and-dennis-publishing-highly-commended-at-the-idm-bpa-awards/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 17:11:32 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=463</guid>
		<description><![CDATA[We’re delighted to announce that Adestra and client Dennis Publishing were highly commended for the Diamond award at the IDM BPA’s. The Diamonds, which recognise the strategic contribution made by the winning programmes to overall business performance were awarded last Thursday.
More info here
]]></description>
		<wfw:commentRss>http://blog.adestra.com/news/adestra-and-dennis-publishing-highly-commended-at-the-idm-bpa-awards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The IDM Business Performance Awards shortlist &#8211; Announced today</title>
		<link>http://blog.adestra.com/news/the-idm-business-performance-awards-shortlist-announced-today/</link>
		<comments>http://blog.adestra.com/news/the-idm-business-performance-awards-shortlist-announced-today/#comments</comments>
		<pubDate>Mon, 11 May 2009 13:51:24 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=452</guid>
		<description><![CDATA[We are delighted to announce that Adestra and client Dennis Publishing have been shortlisted for two IDM Business Performance Awards:-
•    IDM BPA Diamond 2009
•    Best use of email marketing
http://www.bpa.theidm.com/ for more info.
]]></description>
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