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	<title>Adestra &#187; News</title>
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	<description>Digital Marketing that delivers results</description>
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		<title>Gmail moves the goalposts for email marketing!</title>
		<link>http://blog.adestra.com/topic/deliverability/gmail-moves-the-goalposts-for-email-marketing/</link>
		<comments>http://blog.adestra.com/topic/deliverability/gmail-moves-the-goalposts-for-email-marketing/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 15:26:02 +0000</pubDate>
		<dc:creator>Rob Hunter</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Results]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Googlemail Gmail Priority inbox]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=911</guid>
		<description><![CDATA[It’s been on the cards for a while but at last Google has kick-started the move to response based email delivery. While this may strike fear into the hearts of some marketers it should, in my opinion, be considered a good thing for the industry.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>There&#8217;s a new Outlook in town</title>
		<link>http://blog.adestra.com/news/theres-a-new-outlook-in-town/</link>
		<comments>http://blog.adestra.com/news/theres-a-new-outlook-in-town/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 13:48:19 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Relevance]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=850</guid>
		<description><![CDATA[When Microsoft upgraded their flagship email client, Outlook, for the 2007 edition of Microsoft Office, they decided to make a fundamental change that completely rewrote the rules of email design. With the last incarnation in 2003, they used Internet Explorer (IE) as the rendering tool, which meant that provided your template looked fantastic in IE, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adestra TFM&amp;A 2010 seminar video is online now</title>
		<link>http://blog.adestra.com/news/adestra-tfma-2010-seminar-video-is-online-now/</link>
		<comments>http://blog.adestra.com/news/adestra-tfma-2010-seminar-video-is-online-now/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 16:55:25 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=772</guid>
		<description><![CDATA[We recently presented our case study &#8220;How to win back lost customers and get them spending again through intelligent data driven email marketing&#8221; at TFM&#38;A.
For those of you who didn&#8217;t manage to see us here&#8217;s the video﻿
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Census 2010</title>
		<link>http://blog.adestra.com/topic/deliverability/email-marketing-census-2010/</link>
		<comments>http://blog.adestra.com/topic/deliverability/email-marketing-census-2010/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 10:41:04 +0000</pubDate>
		<dc:creator>Fredrik Wahlqvist</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Topics]]></category>
		<category><![CDATA[#emailmarketing]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[census]]></category>
		<category><![CDATA[e-consultancy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=738</guid>
		<description><![CDATA[Econsultancy and Adestra annual email marketing census has just been launched,  as always it will cover email marketing topics such as  Use of email services, Email marketing budgets,  ROI and effectiveness, Email Integration and Deliverability.
To take part all you will have to do is fill in the Email marketing Census 2010 survey, at the end [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email Marketing Seminar &#8211; Sponsored by Adestra &#8211; 27th Jan &#8211; Discount for Adestra blog readers</title>
		<link>http://blog.adestra.com/news/email-marketing-senimar-sponsored-by-adestra-27th-jan-discount-for-adestra-blog-readers/</link>
		<comments>http://blog.adestra.com/news/email-marketing-senimar-sponsored-by-adestra-27th-jan-discount-for-adestra-blog-readers/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 11:41:28 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=749</guid>
		<description><![CDATA[Email marketing excellence 27th Jan &#8211; Maximise email marketing effectiveness &#38; ROI &#8211; Special offer &#8211; CLICK HERE
Come and see Reena Mistry, Group Account Director, presenting one of our award winning case studies.
Sign up today
]]></description>
		<wfw:commentRss>http://blog.adestra.com/news/email-marketing-senimar-sponsored-by-adestra-27th-jan-discount-for-adestra-blog-readers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Stats</title>
		<link>http://blog.adestra.com/news/email-marketing-stats/</link>
		<comments>http://blog.adestra.com/news/email-marketing-stats/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 14:38:09 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=706</guid>
		<description><![CDATA[The Email Marketing Statistics document is a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.
Read more here &#8211; http://econsultancy.com/reports/email-marketing-statistics
Hollie Williams, Marketing Manager
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t let poor delivery companies ruin your customer experience!</title>
		<link>http://blog.adestra.com/topic/deliverability/don%e2%80%99t-let-poor-delivery-companies-ruin-your-customer-experience/</link>
		<comments>http://blog.adestra.com/topic/deliverability/don%e2%80%99t-let-poor-delivery-companies-ruin-your-customer-experience/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 16:42:41 +0000</pubDate>
		<dc:creator>Rob Hunter</dc:creator>
				<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[#emailmarketing]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=699</guid>
		<description><![CDATA[@econsultancy have just posted an interesting article http://bit.ly/4Qz9H1 on a recent Which? report on poor customer experiences relating to product delivery. I expect that we have all, at some point in our lives had issues with delivery companies leaving things on show, damaging items in transit or having completely inflexible delivery processes.
Personally when this has [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/topic/deliverability/don%e2%80%99t-let-poor-delivery-companies-ruin-your-customer-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Postal strike emails&#8230;</title>
		<link>http://blog.adestra.com/news/postal-strike-emails/</link>
		<comments>http://blog.adestra.com/news/postal-strike-emails/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 11:44:11 +0000</pubDate>
		<dc:creator>Andrew Abram</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=671</guid>
		<description><![CDATA[With the uncertainty around the post at the moment, lots of people are turning to email to make sure their customers received timely communication about any problems, or just to reassure them. Here are a few that I have received recently that caught my eye.
Love film
A really lovely proactive effort to ensure trial customers have [...]]]></description>
		<wfw:commentRss>http://blog.adestra.com/news/postal-strike-emails/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book now for FREE email marketing advice tomorrow @ ECMOD plus at 2.15pm we talk about deliverability with IWOOT</title>
		<link>http://blog.adestra.com/news/book-now-for-free-email-marketing-advice-tomorrow-ecmod-plus-at-12-15pm-we-talk-about-deliverability-with-iwoot/</link>
		<comments>http://blog.adestra.com/news/book-now-for-free-email-marketing-advice-tomorrow-ecmod-plus-at-12-15pm-we-talk-about-deliverability-with-iwoot/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:16:41 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[#email]]></category>
		<category><![CDATA[#emailmarketing]]></category>
		<category><![CDATA[#FREE]]></category>
		<category><![CDATA[#IWOOT]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[ECMOD]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=655</guid>
		<description><![CDATA[Come and see us presenting @ ECMOD 7th Oct @ 14.15  email deliverability with IWOOT &#8211; sign up here for FREE email advice http://bit.ly/P629m
]]></description>
		<wfw:commentRss>http://blog.adestra.com/news/book-now-for-free-email-marketing-advice-tomorrow-ecmod-plus-at-12-15pm-we-talk-about-deliverability-with-iwoot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ECMOD 2009 &#8211; FREE advice clinic &#8211; on Stand 320a</title>
		<link>http://blog.adestra.com/news/ecmod-2009-free-advice-clinic-on-stand-320a/</link>
		<comments>http://blog.adestra.com/news/ecmod-2009-free-advice-clinic-on-stand-320a/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 12:39:52 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[#advice]]></category>
		<category><![CDATA[#email]]></category>
		<category><![CDATA[#emailmarketing]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[ECMOD]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=650</guid>
		<description><![CDATA[Come and see us presenting @ ECMOD 7th Oct @ 14.15  email deliverability with IWOOT &#8211; sign up here for FREE email advice http://bit.ly/P629m
]]></description>
		<wfw:commentRss>http://blog.adestra.com/news/ecmod-2009-free-advice-clinic-on-stand-320a/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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