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	<title>Adestra &#187; Case Studies</title>
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		<title>Jane’s Information Group &#8211; Case Study &#8211; Download now</title>
		<link>http://blog.adestra.com/case_studies/jane%e2%80%99s-information-group-case-study-download-now/</link>
		<comments>http://blog.adestra.com/case_studies/jane%e2%80%99s-information-group-case-study-download-now/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 10:54:08 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Case Studies]]></category>

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		<description><![CDATA[Client: Jane’s Information Group
Challenge: Taking a newsletter subscriber base and turning it into revenue.
Result: 27% increase in YTD online sales
Read more 
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		<title>Should I be personalising my email marketing?</title>
		<link>http://blog.adestra.com/topic/roi/should-i-be-personalising-my-email-marketing/</link>
		<comments>http://blog.adestra.com/topic/roi/should-i-be-personalising-my-email-marketing/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 07:30:27 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=383</guid>
		<description><![CDATA[Yes and here&#8217;s why&#8230;
Studies have shown by using personalisation in your email marketing, you are more likely to have an average conversion rate of over 3%. Inserting a person&#8217;s name into the subjectline can increase open rates by as much as 10% [Jupiter Research].
Personalising an email can be as simple as adding a salutation “Dear [...]]]></description>
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		<title>Email Marketing Census 2009 &#8211; Marketers beating the recession</title>
		<link>http://blog.adestra.com/topic/roi/email-census/</link>
		<comments>http://blog.adestra.com/topic/roi/email-census/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 09:30:55 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Whitepapers]]></category>

		<guid isPermaLink="false">http://blog.adestra.com/?p=387</guid>
		<description><![CDATA[Email Marketing is an effective tool when marketing during a recession, according to research published by Econsultancy and Adestra today.
The Email Census 2009 found that 78% of company respondents now rate email as “excellent”  or “good” for ROI, this is higher than for any other digital marketing channel and up 12% since 2008.
However, the research [...]]]></description>
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		<title>Bad email marketing can ruin product launches</title>
		<link>http://blog.adestra.com/topic/deliverability/bad-email-marketing-can-ruin-product-launches/</link>
		<comments>http://blog.adestra.com/topic/deliverability/bad-email-marketing-can-ruin-product-launches/#comments</comments>
		<pubDate>Wed, 29 Aug 2007 13:56:12 +0000</pubDate>
		<dc:creator>Hollie Williams</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Deliverability]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[One of the reasons for the failure of NatMags’ Jellyfish magazine has been blamed on email distribution problems.
What lessons does this hold for email marketers?
Read the full post on the eConsultancy web site here
Hollie Williams, Client Strategy Consultant
]]></description>
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		<title>Multi-channel home shopping: email marketing opens doors</title>
		<link>http://blog.adestra.com/case_studies/multi-channel-home-shopping-email-marketing-opens-doors/</link>
		<comments>http://blog.adestra.com/case_studies/multi-channel-home-shopping-email-marketing-opens-doors/#comments</comments>
		<pubDate>Tue, 14 Nov 2006 18:03:15 +0000</pubDate>
		<dc:creator>Henry Hyder-Smith</dc:creator>
				<category><![CDATA[Best Practice]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ECMOD]]></category>
		<category><![CDATA[multi-channel]]></category>

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		<description><![CDATA[Following my presentation at last week’s ECMOD event on email marketing, I noticed that most home shopping and e-tail email marketing strategies centre around offering discounts or promotions.
This is despite the fact that one of the major benefits of email marketing is that it is measurable. You can use this information to learn and further [...]]]></description>
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