Adestra

The ability to report, track and respond to your recipients actions makes email a phenomenal and incredibly powerful marketing tool. As technology improves and reporting gets better and better, many people still rely on the “delivered” figure in their ESP to tell them how many people received their email. As important and fairly accurate this is, what if your email is going into the junk folder, or the server is not sending a bounceback?

How can you find out where your email is going?

There are other tools you can bolt on that will tell you this information. ReturnPath’s Mailbox Monitor tool is extremely powerful in telling you exactly what is going on with your email send. Simply by seeding your emails to Mailbox Monitor we at Adestra can monitor “inbox placement” for our clients so we know when their email is going to junk or going missing. Below is an example of one of our clients emails. You can then click on the email itself and find out exactly which email systems are junking or just not receiving your email.

From there, Adestra work with our clients to find out why their emails are not being delivered and advise on improving their deliverability.

To find out more about the deliverability tools we offer, please email us

Reena Mistry, Group Account Director

Email marketing excellence 27th Jan – Maximise email marketing effectiveness & ROI – Special offer – CLICK HERE

Come and see Reena Mistry, Group Account Director, presenting one of our award winning case studies.

Sign up today

You don’t need to be a whiz at HTML code to create emails nowadays. Like in our platform MessageFocus there are editors that you can use to create nice looking campaigns without the hassle of learning how to bold text or change text to a specific branded colour.

But have you ever thought about learning some basic code to make your emails more enticing for your readers to open, click, reply to and convert?

Here are some easy tips to move your emails forward:-

• Do you send long or lots of infromation/offers in one email campaign?

Why not try adding anchor links so readers can click on the story they want to see.

• Are you creating the same campaign for different data segments?

Use dynamic content to create targetted messages at a click of a button. This will send the correct information from your database to the recipient.

• Who is Mr  ?

Why not add some personalisation code so if a field is blank within your data show a default or another field.

• Want to personalise your subject line?

Adding a recipient’s first name or company name within a subject line could intrigue to open to find out more.

Want to know how to do these tricks? Contact our support team on how add these onto your campaign or email our training department and learn how to do it yourself.

Joanne Taylor, Trainer