Adestra

A good online marketer makes their budget stretch a long way. Now I employ an account management team full of them, I’m always gobsmacked by how far they used to make a little money go in their previous positions.

At Adestra we’ve been involved in a number of pitches where the negotiations have been prolonged, complex and very different. However, there is one common attitude – getting the transmission rate as low as possible.

In doing this, online marketers run the very real risk of cutting their noses off to spite their faces. Sending emails is not free – you’ve got to look at what you’re getting for your money….

Read the full post on the eConsultancy web site: