Adestra

ex-Scotts of Stow marketer to build clients’ strategy

London–UK Email Service Provider, Adestra, has hired Hollie Williams to fill the newly created role of Client Strategy Consultant. Ex-Scotts of Stow Online CRM expert, Hollie, brings 6 years digital marketing experience to the company.

Henry Hyder-Smith, MD at Adestra says: “Creating this new position is part of our ongoing efforts to provide the best possible support for our clients for all aspects of their email marketing. We’re delighted that Hollie has joined us to fill this important role, and we’re looking forward to working even closer with our clients to help them maximise their email marketing..”

The key objective of the role is to proactively work with Adestra clients providing helpful advice, strategy and best practice to make the most of their email marketing activities. Similar to an outsourced marketing communication service, it is all part of the market leading support that Adestra provides email marketers.

Adestra’s recruitment strategy is unique in the industry, employing experienced email marketers who have worked on the client side to provide useful insight for clients.

Hollie Williams says: “It’s one thing providing powerful tools which enable clients to implement and manage campaigns, it’s quite another to provide advice and help to develop and meet their strategic objectives. The potential benefits of email marketing, as a sales and communications channel, are huge and we are helping businesses to reap them.”