Adestra

Oxford, Uk–The UK’s largest provider of ICT (Information Communication Technology) software, infrastructure and services for schools, colleges and universities, RM has overhauled their email campaign strategy to better target schools and colleges – traditionally one of the most difficult to reach via email – using Message Focus from Adestra.

In the past, graphic-heavy email campaigns were used, but were not delivered to up to 25% of institutions, even if the recipients had opted in to receive RM material. This is due to the schools using high security spam filtering server systems that can often filter useful requested information without the users’ knowledge.

Email service provider Adestra has been working with RM to improve deliverability into users’ inboxes, including using new, optimised html templates and sending using Adestra’s Message Focus email system. In the first three months of the partnership across over more than 50,000 emails, the number of messages delivered has improved by over 12%.

Ian Skeels, business development manager for RM Schools Marketing, comments: “Adestra has redesigned our school email campaigns to display effectively in all different email browsers and to significantly improve their deliverability. So no matter which browser the recipient uses, emails look consistently good and reflect our strong brand values.”

Paul Crabtree, marketing director at Adestra, said: “One of the most important considerations was working within RM’s strict brand guidelines and we have successfully ensured colours, logo and corporate style are all on message.”

Adestra Tip

A simple and effective way for end users to ensure they receive important emails from trusted suppliers they have signed up to is to add the supplier to the ‘safe senders list’.

Oxford, UK–Online BBC Shop,  will now be working with Adestra to implement and manage its email marketing communications. The popular BBC Shop website uses email marketing to target its large database promoting a range of over 4,000 current products including audio books, DVDs, magazine subscriptions, books and toys.

Due to the nature of its industry, BBC Shop is reliant on email campaigns to generate new and repeat business and this medium is core to its online strategy.

Carol Hornsby-Smith, marketing manager at BBC Shop says: “We are pleased to be working with Adestra and look forward to improving our email marketing communications with our customers, across the whole range of books, audiobooks, DVDs and magazine subscriptions.”

Adestra proved that it can provide not only a market-leading product, Message Focus, but as importantly, first class customer service and support.

Paul Crabtree, marketing director at Adestra, adds: “For any large scale email broadcaster, ie those targeting over 100,000 recipients at once, a flexible management system backed up with responsive customer service is critical. We are delighted to be assisting the BBC Shop in its growth plans.”

Adestra Message Focus Email Marketing Tool

Adestra’s Message Focus email marketing tool is today’s leading email marketing system and the only one designed for advanced email marketers. Web-based, this ASP application enables users to manage all aspects of their email marketing program–message design, data management, broadcasting for optimal deliverability and detailed reporting all through a secure web interface with no software installations.

Through their development team, Adestra are continually developing its product offerings to keep clients ahead of changing legislation and technical developments.